Shourjo Dasgupta.

Network partner of oOh! Media — national DOOH inventory and partner campaigns.

• Architecting a $500K/year global partnership with Bolt — identified the opportunity, structured the custom commercial proposition, and led the negotiation track.
• Managed end-to-end DOOH campaign execution from brief intake and planning through creative scheduling, delivery monitoring and post-campaign wrap reporting using Doohly.
• Coordinated directly with oOh! Media Ad Ops on order implementation, asset QA, and troubleshooting to ensure flawless campaign delivery across 100+ stations in 10 cities.
• Produced post-campaign wrap reports for brand partners (e.g., RNZ, NZ Police) covering plays, impressions, city-level performance, bonus value delivery, and partner-ready insight narratives.
• Built the qualified commercial pipeline from near-zero to 100+ leads in record time; reset the oOh! Media partnership and unlocked the 2026 75-unit deployment target.
• Built LockyDockNZ, an internal AI-powered business assistant system using Claude Code to speed up reporting, proposals, and network understanding across the team.

• Built India market entry plan for a NZ clean beauty brand: segmentation, positioning, and channel strategy (70% e-commerce / 30% modern trade).
• Negotiated and secured a manufacturing partnership with Apex Brands / Pauling Industries through cold outreach and long-horizon commercial pitching.

• Trained and supported 1,000+ merchants on promotional campaign setup and in-app advertising products to drive demand and improve performance.
• Designed a "shadow shift" onboarding model that improved first-week merchant activation above benchmark.
• Used Salesforce + dashboards to monitor account/campaign health, prioritise high-potential partners, and intervene early to reduce churn risk.
• Delivered structured training for scaled and mid-market merchants, turning complex tools into clear commercial actions.

• Owned enterprise account lifecycle from pre-sales demos through onboarding, adoption, expansion and renewal.
• Ran QBRs/EBRs and built a Customer 360° view across product, support and commercial performance.
• Built a real-time health score dashboard in the team's analytics stack to surface risk early and drive proactive account action.

• Owned end-to-end customer lifecycle: onboarding, retention, expansion and renewal.
• Built an offshore support team from scratch (documentation, training, QA) and improved consistency at scale.
• Implemented automation strategies across Intercom and internal tooling to scale high-touch support.

• Qualified and converted customers into a first-to-market home ownership product through structured onboarding and disciplined comms.
• Fed high-signal customer insight back into product and GTM decisions during an early-stage build phase.

• Built and executed customer success strategy for business customers and enterprise fleets on a car-sharing / EV mobility platform.
• Managed commercial account operations including invoicing, reporting, and AR/AP alongside relationship management.

• Core member of the ANZ city launch strike team for Tauranga, Hamilton, Dunedin and Queenstown — onboarding and activating partners from sign-up to first trips.
• Drove ~30% uplift in partner activation rates through structured onboarding playbooks and process optimisation.
• Seconded to Marketplace Efficiency team analysing promotional campaign performance using internal analytics tooling.
• Championed Project Alfred, a proactive onboarding strategy shifting funnel ops from reactive support to concierge-style guidance.

• Managed daily scheduling for VH1 — 24/7 lifestyle music channel — ensuring accurate programming inputs and schedule integrity.
• Maintained internal and competitive programming calendars and contributed to weekly/monthly scheduling decisions.
• Built relationships with music labels, event coordinators and agency partners supporting sponsorship and commercial alignment.

Foundations in customer operations, scheduling, commercial admin and stakeholder management — the operational rigour that now powers campaign delivery.